Three XaaS Subscription Pricing Strategies To Adapt In A Changing Market
September 28, 2022
With the U.S. inflation rate surpassing 9%, tech companies are beginning to reanalyze their XaaS subscription pricing. While increasing pricing at the rate of inflation may seem like the singular and logical solution, a multifaceted approach to XaaS subscription price increases during times of economic insecurity may suit businesses and customers best.
James Wilton, Founder and Managing Partner of Monevate, reveals in this Forbes article several best practices tech companies can adopt to increase their XaaS subscription pricing while keeping customers happy and maintaining product value.
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The following is an edited excerpt from Capturing Value: The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth, the new book by Monevate founder James D. Wilton.
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