Consulting

6-12 week engagements to transform and optimize pricing strategies

What We Do

Our consulting engagements focus on specific challenges to capturing value from differentiated offering. Those areas can include:

Pricing Stategy Transformation

Change your packaging and price architecture when you outgrow your Founder-based pricing.

New Product Monetization

Use value research and design-thinking to produce a compelling pricing strategy for your new product, even when there are no market reference points.

Price Level Optimization

Maximize your volumes, revenues or profits through understanding the value you create, and the willingness-to-pay of your customers.

Price Realization Improvement

Build the organizational pricing discipline to avoid discounting away your revenue growth and profits.

Rapid Pricing Diagnostic

Understand your level of opportunity across several pricing levers.

Pricing Infrastructure

Ensure you have the roles, skills, tools and processes to make strong pricing decisions on an ongoing basis.

Pricing Strategy Components

Value Messaging

Packaging

Price architecture

Price metric

List prices

Discount guidelines

How We Work

A typical Monevate engagement spans 6-12 weeks, and moves through up to 4 stages.

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How We Work

A typical Monevate engagement spans 6-12 weeks, and moves through up to 4 stages.

01

Hypothesis Development

We analyze your revenue and usage data, and interview your employees to understand pain points, opportunities, and hypotheses for the pricing solution.

02

Market Insights

We conduct qualitative and/or quantitative research to understand buyer needs, purchasing preferences, and willingness-to-pay

03

Solution Design

Using the insights we have collected and conclusions we have drawn, we iteratively produce the pricing solution, lay it out clearly for communication, and document rationale.

04

Implementation Support

We help you operationalize the pricing solution, design and implements pilots, and project manage your pricing rollout.

01

02

03

04

Hypothesis Development

We analyze your revenue and usage data, and interview your employees to understand pain points, opportunities, and hypotheses for the pricing solution.

Market Insights

We conduct qualitative and/or quantitative research to understand buyer needs, purchasing preferences, and willingness-to-pay

Solution Design

Using the insights we have collected and conclusions we have drawn, we iteratively produce the pricing solution, lay it out clearly for communication, and document rationale.

Implementation Support

We help you operationalize the pricing solution, design and implements pilots, and project manage your pricing rollout.

Other Ways of Working

  • Training

    Interactive training on pricing strategy for larger groups


    Can be:


    • Company-specific, or for several companies within a portfolio
    • Broad or deep in terms of topic coverage
    • Half-day to 2 days in length

  • Workshops

    Targeted company-specific sessions to work through activities in service of transforming pricing, building a new pricing strategy, or optimizing pricing.


    Several workshops, combined with pre-work, post-work and/or coaching, can be structured as part of an ongoing initiative to change or improve pricing.

  • Coaching

    Short sessions with a Monevate expert to provide advice or problem-solving support for your company.


    Can be delivered on a one-off basis, or as part of a sustained coaching relationship.

  • The Cube

    A free community platform where members can post or find answers to their monetization questions, and a paid offering with live, interactive sessions led by Monevate founder, James D. Wilton.

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