James D. Wilton

Managing Partner

About James

James has spent the last 10 years helping fast-growing companies monetize their products. He has deep expertise in all areas of pricing strategy across industries, and specializes in Tech & SaaS pricing, and in monetizing new products, innovations, and startup businesses. Prior to his current role, James was a Senior Expert at McKinsey & Company and led the pricing service line for “Fuel” – McKinsey’s practice for serving fast-growing tech companies.

Specific Expertise

B2B and B2C XaaS Pricing; Monetizing Data; Advanced research and analytical techniques; Price Execution

Outside of Work

On the rare occasions when James isn't busy pricing something he's usually either doing workout videos, exploring new foods and wines, getting immersed in highly geeky RPGs, watching comedy shows, or spending time with his wife and three sons.

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