Featured Insights

The latest pricing analysis and industry updates from the Monevate team

Canva Price Increase: Fair Move, Poor Messaging?

By James Wilton • October 1, 2024
James argues that Canva's 300% price increase for Teams is reasonable, but poor messaging, lacking empathy and fairness, fueled customer backlash, underscoring the need for better communication in SaaS pricing changes.

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Canva Price Increase: Fair Move, Poor Messaging?

By James Wilton • October 1, 2024
James argues that Canva's 300% price increase for Teams is reasonable, but poor messaging, lacking empathy and fairness, fueled customer backlash, underscoring the need for better communication in SaaS pricing changes.

GenAI Startups Must Innovate Their Pricing Models to Continue Their Growth

September 6, 2024
While GenAI remains the hotbed of innovation in tech, the level of innovation is not as high for AI’s pricing strategies - dive deep into GenAI pricing insights and strategies!

How to Master B2B Product-Led Growth Pricing: Part 2

By James Wilton • August 19, 2024
James D. Wilton's 7 B2B PLG Commandments guide effective pricing strategies for SMBs. After covering packaging in his first article, he now explores critical aspects of PLG pricing through commandments four to seven.

How to Master B2B Product-Led Growth Pricing: Part 1

By James Wilton • August 19, 2024
Product-led growth (PLG) is effective for targeting SMBs, but requires a carefully crafted B2B pricing strategy. James D. Wilton outlines 7 commandments of B2B PLG pricing, focusing on the first three that deal with packaging.
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All Posts

Canva Price Increase: Fair Move, Poor Messaging?

By James Wilton • October 1, 2024
James argues that Canva's 300% price increase for Teams is reasonable, but poor messaging, lacking empathy and fairness, fueled customer backlash, underscoring the need for better communication in SaaS pricing changes.

GenAI Startups Must Innovate Their Pricing Models to Continue Their Growth

September 6, 2024
While GenAI remains the hotbed of innovation in tech, the level of innovation is not as high for AI’s pricing strategies - dive deep into GenAI pricing insights and strategies!

How to Master B2B Product-Led Growth Pricing: Part 2

By James Wilton • August 19, 2024
James D. Wilton's 7 B2B PLG Commandments guide effective pricing strategies for SMBs. After covering packaging in his first article, he now explores critical aspects of PLG pricing through commandments four to seven.

How to Master B2B Product-Led Growth Pricing: Part 1

By James Wilton • August 19, 2024
Product-led growth (PLG) is effective for targeting SMBs, but requires a carefully crafted B2B pricing strategy. James D. Wilton outlines 7 commandments of B2B PLG pricing, focusing on the first three that deal with packaging.
SHOW MORE

Recent Posts

Canva Price Increase: Fair Move, Poor Messaging?

By James Wilton • October 1, 2024
James argues that Canva's 300% price increase for Teams is reasonable, but poor messaging, lacking empathy and fairness, fueled customer backlash, underscoring the need for better communication in SaaS pricing changes.

GenAI Startups Must Innovate Their Pricing Models to Continue Their Growth

September 6, 2024
While GenAI remains the hotbed of innovation in tech, the level of innovation is not as high for AI’s pricing strategies - dive deep into GenAI pricing insights and strategies!

How to Master B2B Product-Led Growth Pricing: Part 2

By James Wilton • August 19, 2024
James D. Wilton's 7 B2B PLG Commandments guide effective pricing strategies for SMBs. After covering packaging in his first article, he now explores critical aspects of PLG pricing through commandments four to seven.
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