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The latest pricing analysis and industry updates from the Monevate team
By James Wilton February 11, 2025
The following is an edited excerpt from Capturing Value: The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth, the new book by Monevate founder James D. Wilton.

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By James Wilton February 11, 2025
The following is an edited excerpt from Capturing Value: The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth, the new book by Monevate founder James D. Wilton.
By James Wilton October 1, 2024
James argues that Canva's 300% price increase for Teams is reasonable, but poor messaging, lacking empathy and fairness, fueled customer backlash, underscoring the need for better communication in SaaS pricing changes.
September 6, 2024
While GenAI remains the hotbed of innovation in tech, the level of innovation is not as high for AI’s pricing strategies - dive deep into GenAI pricing insights and strategies!
SHOW MORE

All Posts

By James Wilton February 11, 2025
The following is an edited excerpt from Capturing Value: The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth, the new book by Monevate founder James D. Wilton.
By James Wilton October 1, 2024
James argues that Canva's 300% price increase for Teams is reasonable, but poor messaging, lacking empathy and fairness, fueled customer backlash, underscoring the need for better communication in SaaS pricing changes.
September 6, 2024
While GenAI remains the hotbed of innovation in tech, the level of innovation is not as high for AI’s pricing strategies - dive deep into GenAI pricing insights and strategies!
SHOW MORE

Recent Posts

By James Wilton February 11, 2025
The following is an edited excerpt from Capturing Value: The Definitive Guide to Transforming SaaS Pricing and Unshackling Growth, the new book by Monevate founder James D. Wilton.
By James Wilton October 1, 2024
James argues that Canva's 300% price increase for Teams is reasonable, but poor messaging, lacking empathy and fairness, fueled customer backlash, underscoring the need for better communication in SaaS pricing changes.
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