Santan Katragadda

Engagement Manager

About Santan

Santan is an Engagement Manager with experience developing pricing, monetization, and growth strategies for B2B & B2C clients using data analytics and customer insights. He has a passion for disruptive technologies and using creative approaches to enable scalable growth. Santan also has extensive experience designing and launching market research studies to capture customer willingness-to-pay and purchasing drivers

Prior to Monevate, Santan was a strategy consultant at Deloitte Consulting, where he worked with clients across the technology, insurance, industrial products, and life sciences industries to drive revenue growth through innovative technologies. Santan’s background as a Computer Engineer also allows him to quickly understand complex technical product features and limitations when developing product packaging for clients.

Specific Expertise

Data-as-a-Service, Cybersecurity, Conjoint Analysis

Outside Interests

Tennis, Volunteering, Eagle Scout that loves camping and the outdoors!

Santan's Insights

By Santan Katragadda February 14, 2024
With the advent of the new year, many SaaS companies have been scrambling to revamp their pricing strategies. Unfortunately, while these companies are usually great at building innovative products that create tons of value for their customers, they often lack the expertise to build a pricing strategy that effectively captures that value.
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