Malvika Gupta

Partner

About Malvika

Malvika is a Partner at Monevate. She has spent the last 6 years as a strategy consultant working with tech clients on a variety of growth and go-to-market strategy topics. Malvika initially joined Monevate as a freelance consultant, while building out her own e-commerce enablement startup and then joined Monevate full time in September 2022.


Prior to Monevate, she was a Senior Engagement Manager at McKinsey and served software companies, private equity firms, and a variety of startups through Fuel by McKinsey. She has worked with 30+ companies ranging from early-stage startups to multi-billion-dollar revenue organizations.

Specific Expertise

Early-stage pricing and new product pricing, cybersecurity, insurtech, fintech, and ed-tech.

Outside of Work

Malvika loves attending fitness classes, maintaining her Duolingo streak, and caring for the small jungle of plants in her apartment.

Malvika's Insights

Another usage-based pricing casualty: Why’s Unity’s per installation pricing is still broken

November 14, 2023
Author

Software Pricing Lessons from Business Barbie

October 16, 2023
It was truly a Barbie summer! While they may not seem related, Barbie - both movie and doll - have a lot to teach us about the world of software pricing. First launched in 1959, Barbie has captured the imagination of children across the globe for 60 years – with a spectacular resurgence this summer. Mattel, the company behind Barbie, has used several growth and pricing strategies applicable to companies beyond the consumer goods space. Here are a few lessons we think are particularly relevant to the world of software pricing today, a complex market where the right strategy can make or break a new product.
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