Maximizing Value, Minimizing Complexity: The Role of Implicit Pricing Metrics
Behind the scenes pricing is where the real money hides in plain sight and implicit price metrics are the unsung heroes of B2B SaaS revenue optimization. Learn all about them and how to ethically implement this powerful strategy.
5 Critical Questions to Ask Your Customers When Developing a Pricing Strategy
In the dynamic landscape of B2B SaaS, understanding customer needs and preferences is paramount to success. To highlight this, we’ve compiled the top 5 questions that every B2B SaaS company should ask their customers to develop an effective pricing and monetization strategy. While new, prospective customers are certainly important, some of the best insight can come from current customers that know your products inside out. These are the pivotal questions we ask in customer interviews during our engagements with high-growth companies at Monevate.
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Inexperience Shouldn’t Stop You from Setting the Price Right
Only 40% of XaaS leaders felt they possessed practical pricing experience when tasked with developing their company’s pricing model, according to a recent survey. While lack of experience may seem daunting, it shouldn't deter you from spearheading a pricing transformation. However, it does introduce risk. To mitigate the potential pitfalls of pricing strategy design, we recommend cross-referencing against four crucial sources to establish a solid pricing foundation.
Why a Pricing Support Network is Vital to Your SaaS Organization's Success
Navigating the intricate world of pricing in the SaaS industry is akin to embarking on a voyage through ever-changing seas. In this dynamic landscape, where adaptability and insight are paramount, a robust pricing support network becomes not just beneficial, but essential for personal and organizational growth. Here's why cultivating such a network can spell the difference between stagnation and success in your pricing strategies.
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Avoid these 4 common B2B SaaS Pricing Mistakes to better capture your value
With the advent of the new year, many SaaS companies have been scrambling to revamp their pricing strategies. Unfortunately, while these companies are usually great at building innovative products that create tons of value for their customers, they often lack the expertise to build a pricing strategy that effectively captures that value.
Software Pricing Lessons from Business Barbie
It was truly a Barbie summer! While they may not seem related, Barbie - both movie and doll - have a lot to teach us about the world of software pricing. First launched in 1959, Barbie has captured the imagination of children across the globe for 60 years – with a spectacular resurgence this summer. Mattel, the company behind Barbie, has used several growth and pricing strategies applicable to companies beyond the consumer goods space. Here are a few lessons we think are particularly relevant to the world of software pricing today, a complex market where the right strategy can make or break a new product.
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Case Studies
Software Pricing Lessons from Business Barbie
It was truly a Barbie summer! While they may not seem related, Barbie - both movie and doll - have a lot to teach us about the world of software pricing. First launched in 1959, Barbie has captured the imagination of children across the globe for 60 years – with a spectacular resurgence this summer. Mattel, the company behind Barbie, has used several growth and pricing strategies applicable to companies beyond the consumer goods space. Here are a few lessons we think are particularly relevant to the world of software pricing today, a complex market where the right strategy can make or break a new product.
Malvika Gupta
Why a Pricing Support Network is Vital to Your SaaS Organization's Success
Navigating the intricate world of pricing in the SaaS industry is akin to embarking on a voyage through ever-changing seas. In this dynamic landscape, where adaptability and insight are paramount, a robust pricing support network becomes not just beneficial, but essential for personal and organizational growth. Here's why cultivating such a network can spell the difference between stagnation and success in your pricing strategies.
Audrey Dearing
Avoid these 4 common B2B SaaS Pricing Mistakes to better capture your value
With the advent of the new year, many SaaS companies have been scrambling to revamp their pricing strategies. Unfortunately, while these companies are usually great at building innovative products that create tons of value for their customers, they often lack the expertise to build a pricing strategy that effectively captures that value.
Santan Katragadda
Inexperience Shouldn’t Stop You from Setting the Price Right
Only 40% of XaaS leaders felt they possessed practical pricing experience when tasked with developing their company’s pricing model, according to a recent survey. While lack of experience may seem daunting, it shouldn't deter you from spearheading a pricing transformation. However, it does introduce risk. To mitigate the potential pitfalls of pricing strategy design, we recommend cross-referencing against four crucial sources to establish a solid pricing foundation.
Audrey Dearing
5 Critical Questions to Ask Your Customers When Developing a Pricing Strategy
In the dynamic landscape of B2B SaaS, understanding customer needs and preferences is paramount to success. To highlight this, we’ve compiled the top 5 questions that every B2B SaaS company should ask their customers to develop an effective pricing and monetization strategy. While new, prospective customers are certainly important, some of the best insight can come from current customers that know your products inside out. These are the pivotal questions we ask in customer interviews during our engagements with high-growth companies at Monevate.
Annika Li
7 SaaS Price Scaling Models to Bring Value-Based Price Metrics to Life
Is your pricing truly aligned with the value you deliver across all customer segments and usage levels? In this article we explore 7 unique price scaling models that can revolutionize your pricing architecture.
Santan Katragadda
Maximizing Value, Minimizing Complexity: The Role of Implicit Pricing Metrics
Behind the scenes pricing is where the real money hides in plain sight and implicit price metrics are the unsung heroes of B2B SaaS revenue optimization. Learn all about them and how to ethically implement this powerful strategy.
Max Baughman
How to Master B2B Product-Led Growth Pricing: Part 1
Product-led growth (PLG) is effective for targeting SMBs, but requires a carefully crafted B2B pricing strategy. James D. Wilton outlines 7 commandments of B2B PLG pricing, focusing on the first three that deal with packaging.
James D. Wilton