About Us

Monetization specialists.
Trusted partners.
Impactful change agents.

To us, to “monevate” means to monetize innovations, which speaks to our focus on building pricing strategies for cutting-edge companies.

Our Name

What’s in a name? Quite a lot, in our case…

We put a lot of thought into our name, as we wanted it to convey the key elements of what we stand for. Our name is Monevate, which is a portmanteau of “Monetize” and “Innovate.”

The name speaks to our aims to:

01

Monetize Innovations

which speaks to our main service, which is to help companies capture value from their offerings

02

Innovate Monetization

which speaks to one of our core philosophies – that science alone is essential but insufficient for great monetization. It takes creative design to make a good pricing strategy truly great.

Our Values

Our values reflect the work that we do, the way we do our work, the people that we hire, and the clients that we engage. We place them front and center.

Why Are We Different?

While many of our strengths are what you would expect of any top management consulting firm, there are a few things that make us truly differentiated

We are specialists

We are solely focused on monetization and pricing strategy for growing companies, and no other firm matches our depth of expertise in this niche.

We are creative

While analytics and science are essential for a strong monetization strategy, they are also insufficient. What makes the difference is creativity and innovation – the “art” side of pricing.

We are bespoke

The right pricing strategy for your business is based on the realities of your business – “rinse and repeat” models don’t work. We have found efficient ways to provide our clients with truly customized solutions.

We are honest

It’s our job to deliver the best answer for you, and sometimes that means we need to tell you things you don’t want to hear.

You are our top priority

We have consciously chosen to serve smaller companies like you. You will always have our full attention, and our best thinking.

Meet Our People

James Wilton

Managing Partner

James has spent the last 10 years helping fast-growing companies monetize their products. He has deep expertise in all areas of pricing strategy across industries, and specializes in Tech & SaaS pricing, and in monetizing new products, innovations, and startup businesses. Prior to his current role, James was a Senior Expert at McKinsey & Company and led the pricing service line for “Fuel” – McKinsey’s practice for serving fast-growing tech companies.

Malvika Gupta

Partner

Malvika has spent the last 4 years working with tech clients on a variety of growth and go-to-market strategy topics. She has worked with 20+ companies ranging from early-stage startups to multi-billion dollar revenue organizations. Relevant topics have included pricing, international expansion, vertical expansion, and new product development roadmaps. Prior to this role, Malvika was a Senior Engagement Manager at McKinsey, and served clients as part of the TMT and Private Equity practices.

Spencer Slaton

Principal

Over the last 8 years, Spencer has partnered with organizations to maximize their pricing strategy. He has in-depth experience across price optimization, sales enablement, and commercial strategy. Prior to joining Monevate, Spencer was a Manager in Accenture’s Growth, Pricing, and Corporate Strategy practice where he worked with a variety of clients across B2B and B2C industries.

Max Baughman

Engagement Manager

Max has spent the last 4 years of his career working on highly analytical pricing projects. These engagements gave him significant experience in creating and implementing data-driven pricing models alongside team members from the sales team, IT, and C-Suite.

Martin Carrica

Engagement Manager

Passionate about technology and new areas of value to be created, Martin helps clients with GTM, new product launches and growth. Prior to his current role, Martin built and sold a Healthcare SaaS business helping insurance companies better manage chronic patient workflows, and spent 5 years with McKinsey.

Rahul Basu

Associate

Rahul has a background in driving value for B2B and B2C companies through key go-to-market strategy initiatives. He has developed expertise in drawing actionable insights and impactful recommendations for clients, applicable to a broad range of areas including organizational strategy, commercial operations, sales effectiveness & enablement, and incentive compensation. Before joining Monevate, Rahul spent 3+ years in the Decision Analytics consulting group at ZS Associates serving large MedTech, Travel, and Hospitality organizations.

Audrey Dearing

Associate

Audrey has a career focused on collecting and using data to help clients uncover the unknown and operationalize solutions to their biggest challenges. Prior to her time at Monevate, Audrey gained significant B2B pricing experience at a boutique consulting firm. Following this, she was a key component of healthcare innovations and applied intelligence at Accenture, where she gained industry knowledge in user-centric and analytics-based product development.

Santan Katragadda

Associate

Santan has experience developing monetization, GTM, and growth strategies for B2B clients using data analytics and customer insights. Prior to joining Monevate, Santan spent over two years at Deloitte Consulting, where he worked with clients across the technology, insurance, industrial products, and life sciences industries to drive revenue growth through innovative technologies.

Kristen Seager

Executive Assistant to the Managing Partner

Kristen is an administrative professional with experience in operations management, project management, and customer relations. She has spent the past 7 years building a career in the luxury-residential real estate development industry. Collaborating with a variety of vendors, contractors, and customers over the years has given her a unique set of skills that applies across industry lines.