Monetization.
Pricing Strategy.
Commercial Excellence.
Pricing Strategy.
Commercial Excellence.
We offer a broad range of services to cover all monetization and pricing needs.
Our Services
Our offerings cover the full spectrum of what companies need to capture value from their differentiated offerings.
Market Insight-based
We gather real data on what customers and prospects want, need, and are willing-to-pay on every engagement
Market Insight-based
We gather real data on what customers and prospects want, need, and are willing-to-pay on every engagement
Market Insight-based
We gather real data on what customers and prospects want, need, and are willing-to-pay on every engagement
Market Insight-based
We gather real data on what customers and prospects want, need, and are willing-to-pay on every engagement
Market Insight-based
We gather real data on what customers and prospects want, need, and are willing-to-pay on every engagement
Market Insight-based
We gather real data on what customers and prospects want, need, and are willing-to-pay on every engagement
How We Do It
A typical engagement for us lasts 6-12 weeks, and moves through up to 4 stages
01
Hypothesis Development
We analyze your revenue and usage data, and interview your employees to understand pain points, opportunities, and hypotheses for the pricing solution
02
Market Insights
We conduct qualitative and/or quantitative research to understand buyer needs, purchasing preferences, and willingness-to-pay
03
Solution Design
Using the insights we have collected and conclusions we have draw, we iteratively produce the pricing solution, lay it out clearly for communication internally and externally, and document the rationale.
04
Implementation Support
Depending on client needs we help you operationalize the pricing solution, design and implement pilots, and project manage your pricing rollout
Title
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Willingness-to-Pay
We find the optimum price points to drive volume, revenue, or profit maximization
Feature classification
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Other Ways of Working
While full engagements are our main focus, we offer several ways of working to meet the varied needs of our clients
Training
Interactive training on pricing strategy for larger groups
Can be:
Company-specific, or for several companies within a portfolio
Broad or deep in terms of topic coverage
Half day to 2-days in length
Workshops
Targeted company-specific sessions to work through activities in service of transforming pricing, building a new pricing strategy, or optimizing pricing.
Several workshops, combined with pre-work, post-work and/or coaching, can be structured as part of an ongoing initiative to change or improve pricing.
Coaching
Short sessions with a Monevate expert to provide advice or problem-solving support for your company.
Can be delivered on a one-off basis, or as part of a sustained coaching relationship
