Consulting Services

Pricing Strategy.
Commercial Excellence.

We offer a broad range of consulting services to cover all monetization and pricing needs.

Our Services
Our offerings cover the full spectrum of what companies need to capture value from their differentiated offerings.
Pricing Strategy Transformation
Change your packaging and price architecture when you outgrow your Founder-based pricing.
New Product Monetization

Use value research and design-thinking to produce a compelling pricing strategy for your new product, even when there are no market reference points.

Price Level Optimization
Maximize your volumes, revenues or profits through understanding the value you create, and the willingness-to-pay of your customers.
Price Realization Improvement

Build the organizational pricing discipline to avoid discounting away your revenue growth and profits.

Rapid Pricing Diagnostic
Understand your level of opportunity across several pricing levers.

Pricing Infrastructure

Ensure you have the roles, skills, tools and processes to make strong pricing decisions on an ongoing basis.

How We Do It – Our Engagements

A typical Monevate engagement spans 6-12 weeks, and moves through up to 4 stages.


Hypothesis Development

We analyze your revenue and usage data, and interview your employees to understand pain points, opportunities, and hypotheses for the pricing solution.

Market Insights

We conduct qualitative and/or quantitative research to understand buyer needs, purchasing preferences, and willingness-to-pay.

Solution Design

Using the insights we have collected and conclusions we have drawn, we iteratively produce the pricing solution, lay it out clearly for communication, and document rationale.

Implementation Support

We help you operationalize the pricing solution, design and implements pilots, and project manage your pricing rollout.
Sources of Insight

We use a variety of techniques to uncover the pricing insights that will drive successful monetization solutions.

Other Ways of Working

While full engagements are our main focus, we offer several “lower-touch” ways of working to meet the varied needs of our clients.


Interactive training on pricing strategy for larger groups

Can be:

  • Company-specific, or for several companies within a portfolio
  • Broad or deep in terms of topic coverage
  • Half-day to 2 days in length



Targeted company-specific sessions to work through activities in service of transforming pricing, building a new pricing strategy, or optimizing pricing.

Several workshops, combined with pre-work, post-work and/or coaching, can be structured as part of an ongoing initiative to change or improve pricing.



Short sessions with a Monevate expert to provide advice or problem-solving support for your company.

Can be delivered on a one-off basis, or as part of a sustained coaching relationship.

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